‘Rita’ Set to Rock Another Season
March 2, 2009 by Chandra
The news came down from on high today. After a successful Season One run of 20 episodes, Lifetime has opted to renew the Nicole Sullivan sitcom Rita Rocks for a second season of 20 episodes.
While Rita Rocks didn’t rake in Army Wives-sized ratings — which would have been quite impressive considering the older drama is Lifetime’s most successful original series ever — it did well enough with audiences for executives. According to them, the show attracted 36.4 million viewers, often retaining and even increasing the audience for Reba, the network’s most popular comedy.
Says Lifetime Executive Vice President of Entertainment JoAnn Alfano in the press announcement released earlier today: “Rita Rocks is the first original comedy that Lifetime has launched in 10 years, so you can imagine how delighted we are to welcome it back for a second season. It’s smart, it’s funny, and it appeals to anyone who has ever tried to carve out a little time for herself.”
Congrats to the cast and crew, although I have to say I couldn’t keep up with this one after Lifetime decided to air a brand-new episode every single day for an entire week when the show first launched. Sorry, but that kind of aggressive scheduling doesn’t work for people who have lots of stuff to do. Here’s hoping the second season will kick off with a more normal schedule. There’s no word yet, however, when that will be, but probably Fall 2009.
